Lara McCulloch

Growth Consultant

Lara is an award winning, results-driven brand positioning expert with over 25 years as a Brand Positioning Strategist & Growth Consultant. In essence, she teaches businesses how to disrupt their industry and become the ONLY choice instead of ‘one of many’.

She’s advised multinationals like Johnson & Johnson, Kraft, Shell and Benjamin Moore as well as small businesses around the globe. Lara travels the world as a keynote speaker and workshop facilitator. She’s the recipient of Connect Magazine’s Top 40 under 40, Rejuvenate Magazine’s Top 40 under 40, has been bestowed the title of Industry Innovator by BizBash magazine, received the coveted Spirit of the Industry Award by the CEIA and is proud to have been honoured with Dedication & Leadership Awards by ILEA.

She graduated from Ivy Business School’s Executive Program, but it’s the title of Mom that brings Lara the most pride. When she’s not building lego with her son, she’s been known to board down active volcanoes, spelunk 16 stories underground, camp in -10 degree temps beside a glacier, bungee jump over a rainforest, swim with sharks and jump from a plane at 15,000 feet.

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